Australian Wilderness Jerky Co. produces high-quality Australian Beef and Kangaroo Jerky, retailed throughout Australia’s international airports and convenience marketplaces. Made Somewhere was tasked with the creation of the Australian Wilderness brand and packaging from conceptualisation to execution.
- Art Direction
Made Somewhere focused on creating a truly Australian aesthetic for the brand and packaging that targeted international visitors with authentic black and white photography of Australian landscapes, flora and fauna and a uniquely Australian story. Made Somewhere crafted a product family of four SKUs – Manuka Honey, Sweet Chilli, Hot Chilli and Teriyaki, each with their own individual brand personality and visual palette. The results were a unique Australian product that could be gifted and shared with family and friends on a return adventure.