ForChics is a beauty retailer of premium eyelash and eyebrow serums targeted at female millennials. ForChics engaged Made Somewhere to overhaul their existing brand as they want to refine their offering and focus on their two feature products ForLash and ForBrow.
- Art Direction
Made Somewhere worked on the strategy for ForChics, including their brand positioning prand personality and tone of voice which was then used to anchor the new brand and packaging. Made Somewhere created a youthful, chic and feminine brand which spoke to a millennial demographic and was cohesive across all touchpoints from internal documents, branding to packaging. The outcome was a clear and fresh identity for ForChics in which all touch-points created a seamless experience for the customer.