Hidden Gems of Sydney brings together secret treasures and hand-picked adventures in a handcrafted blog dedicated to Sydneysiders. To launch the new blog, Made Somewhere was given the responsibility of designing a friendly and practical brand to be used to engage Sydneysiders and encourage becoming a tourist in one’s own city!
- Art Direction
Made Somewhere designed a fun-loving and innovative brand which incorporated a multi-layered brandmark, set around the Sydney Harbour Bridge, playful brand iconography, and illustrations to support each adventure. The brand was supported by trustworthy and personalised copywriting, a playful and coastal brand style guide, adventure apparel and social media guides and templates.