The rise of technology and the digital age has allowed for an abundance of information, resources and material to be delivered at the touch of a button. With so much material on offer, what are ways to capture an audience instantly and quickly communicate messaging in order to obtain interest? One word… ICONS!
What are icons, or what is iconography? Iconography is the use of symbols or images to quickly convey an idea or message, for example, a restroom (male, female, disabled or parents room), dietary recommendations (gluten-free, vegan or no preservatives) or care instructions (do not tumble dry, cold hand wash, warm iron).
Why are icons important? Icons are vastly important for many sectors of public life and communication, for example, wayfinding, user manuals and presentations. Needing to know where the airport arrivals or baggage collection are at a foreign airport where you can’t read the local dialect? No problem, there’s an icon for that! Don’t have the time to read through a whole user manual on how to use a new product, there are icons for that too! Need to jazz up your presentation to a group of people who you know aren’t going to engage with a large amount of text. Guess what… there are icons for that too!
What are the best benefits of using icons? They are universal! Icons break down barriers and make communication easy, which is ever so important in our fast-paced and highly visual world. Icons are unaffected by location, language and age, therefore making them the visual secret for successful design.
Where can you purchase icons from? There are many sites and platforms on offer, our biggest advice is to use icons that are consistent and can be used across various topics and mediums. We recommend Made X Made icons, they offer thousands of icons from hundreds of topics, that are unique, adjustable, consistent across all collections and even vector!