Made Somewhere X IdN Magazine
Want to know more about packaging? You’ll be sure to learn something from Made Somewhere’s conversation with international design magazine IdN Magazine ‘IdN v25n3: Packaging Design — A lot more to it than meets the eye’.
Made Somewhere X IdN Magazine. We explored the complex world of packaging design and the role the designer plays in creating packaging that can ‘contain, protect, preserve, transport and inform’. We did this by exploring three factors in packaging design: product, brand, and consumer.
As designers, it’s our task to create and deliver packaging that is not only aesthetically pleasing but highly practical. Packaging at its core is required for a purpose: to promote, protect, contain, transport, and inform – great packaging does all these things.
Design should take into account three factors to ensure the requirements of the packaging are met and successfully executed:
Product
The product must be contained correctly, must be distributed safely, and must benefit from the packaging it is housed in. These elements are the practical part of a product’s packaging and are vital to ensuring a successful outcome. For example, Made Somewhere worked with Ovalware to create packaging that could not only house fragile products, yet also be shipped using the same package. This not only took into mind the safety of products in the shipping process, yet was also a sustainable approach, as the product packaging didn’t need to be repacked in a shipping box.
Brand
The brand is highly important to the packaging process, especially to us as branding specialists. Good packaging should reflect the same quality and precision of the brand and values, so that the consumer is connected to the brand. Packaging is a continuation of the brand and is a way of creating an ongoing conversation. It is vital in the design process to keep consistency between the brand, brand values, and packaging. For example, what point would it be to house eco-friendly cleaning products in packaging that is not equally as sustainable?
Consumer
Great packaging design should immediately display the style and aesthetic of the brand and the products inside. Packaging should be both practical and beautiful, with the consumer journey always in mind, making sure that the unwrapping of the product is a memorable and enjoyable process. Packaging needs to promote the product and inform the consumer. From cosmetic packaging to food packaging, the package needs to give information to promote the product and distribute key information with ease.
Packaging is complex but at the same time, beneficial and enjoyable. Packaging, which ensures the product, brand, and consumer are considered in the process, can significantly help the product’s success. Let’s look at Amp. Skincare Technology. Made Somewhere worked with Amp. to create packaging that was both practical and beautiful. The consumer was considered at every step, with products clearly displayed on a multi-layered system that could be revealed with excitement. Each product had its own compartment to ensure for a premium display, as well as safety when shipping. The packaging became a keep-safe that could be re-used and ensured all pieces would be kept together.
We hope you enjoyed this article – Made Somewhere X IdN Magazine. You can read the full article in the IdN Magazine. Want to read more interviews with us? Check out our interview with The Fold – Made Somewhere Chats With The Fold.