PERKii is an Australian probiotic drink, developed out of The University Of Queensland. Made Somewhere was approached to refresh the original branding and packaging of PERKii and help position it within the functional drinks market – highlighting the scientific backing behind the product, whilst still remaining appealing to a younger demographic.
Made Somewhere overhauled the previous branding and packaging, which lacked structure and appeal on-shelf by reestablishing a sense of functionality and credibility with new brandmarks, brand icons, typography and illustrations. The BOP was reinvigorated with a light-hearted and informative infographic that explored the scientific and technological backing of the product. The results were a premium brand identity that positioned PERKii in the functional drinks space and gave the brand credibility by highlighting its scientific backing, whilst remaining eye-catching and energetic.