Tetratherix

A global innovator in regenerative medicine. Tetratherix is an Australian MedTech pioneer that has developed an advanced biomaterial platform called Tetramatrix. Made Somewhere was engaged by Tetratherix to develop a brand that reflected innovative medical technology in a contemporary aesthetic.

We worked to create a visual identity system that was modern and tech-led with a focus on the four pillars of the biomedical regenerative scaffold of the Tetramatrix. Innovative brandmarks, a bold colour palette, conceptual rendered illustrations, and contemporary typography lifted Tetratherix and placed it in a new realm, away from the boring and often old-fashioned medical industry branding.
Two major deliverables were the Tetratherix website and 215 page Prospectus for Tetratherix’s IPO. The website and IPO combined all elements of the brand and content creation and provided an engaging and in-depth dive into Tetratherix, complete with custom tables, graphs, diagrams, photography and illustrations.

The Tetratherix website was brought to life with engaging and interactive touch-points where the user could explore the platform and discover more about the science and technology. Content creation in videography, photography and illustrations accompanied every aesthetic and application to demonstrate the end product and the innovation behind it.

The Tetratherix franchises were brought to life through custom illustrations by a talented Australian illustrator Johnathon Zawada. He created conceptual illustrations of each platform from Bone Regeneration, Tissue Spacing, Tissue Healing and Pipeline Applications. These were used throughout the website and prospectus to give depth and a point of difference from other MedTech brands.