A global innovator in regenerative medicine. Tetratherix is an Australian MedTech pioneer that has developed an advanced biomaterial platform called Tetramatrix. Made Somewhere was engaged by Tetratherix to develop a brand that reflected innovative medical technology in a contemporary aesthetic.
- Art Direction
We worked to create a visual identity system that was modern and tech-led with a focus on the four pillars of the biomedical regenerative scaffold of the Tetramatrix. Innovative brandmarks, a bold colour palette, and contemporary typography lifted Tetratherix and placed it in a new realm, away from the boring and often old-fashioned medical industry branding.
The Tetratherix website was brought to life with engaging and interactive touch-points where the user could explore the platform and discover more about the science and technology. Content creation in videography and photography accompanied every aesthetic and application to demonstrate the end product and the innovation behind it.