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Made Somewhere

Branding & Design – Sydney, Australia

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American Express Openair Cinemas
openaircinemas.com.au

Australia’s largest open air cinema, with 10 locations across Australia and New Zealand – American Express Openair Cinemas approached Made Somewhere to rebrand and position their popular event. The brief was to establish a master brand that could be adapted across all locations to engage the audience and promote the event with a playful personality and new energy.

  • Art Direction
  • Branding
  • Copywriting
  • Digital
  • Environmental
  • Event
  • Illustration
  • Print

To help establish the brand as a leader in the outdoor cinema market, Made Somewhere created a fun-loving, bold and contemporary master brand which connected with the audience and sparked imagination and inspiration for the event.

Made Somewhere developed a diverse brand strategy, brand suite and brand guidelines that provided the foundation for the brand for years to come. The extension of the brand was brought to life through a tailored tone of voice and copywriting, and playful patterns and graphics. This was executed across exterior fence scrims, screen displays, printed event collateral and marketing material.

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9 Harris St, Pyrmont, 2009

Southern Highlands, Australia
Vault House, Berrima, 2577

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studio@madesomewhere.com.au
+61 431 183 404

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