AMEX Openair Cinema

Made Somewhere Portfolio AMEX Openair Cinema Brand and Event Design

Australia’s largest open air cinema, with 10 locations across Australia and New Zealand – American Express Openair Cinemas approached Made Somewhere to rebrand and position their popular event. The brief was to establish a master brand that could be adapted across all locations to engage the audience and promote the event with a playful personality and new energy.

Branding | Event | Environmental | Art Direction | Illustration | Copywriting | Digital | Print

Made Somewhere Portfolio AMEX Openair Cinema Brand and Event Design
Made Somewhere Portfolio AMEX Openair Cinema Brand and Event Design
Made Somewhere Portfolio AMEX Openair Cinema Brand and Event Design

To help establish the brand as a leader in the outdoor cinema market, Made Somewhere created a fun-loving, bold and contemporary master brand which connected with the audience and sparked imagination and inspiration for the event.

Made Somewhere Portfolio AMEX Openair Cinema Brand and Event Design
Made Somewhere Portfolio AMEX Openair Cinema Brand and Event Design
Made Somewhere Portfolio AMEX Openair Cinema Brand and Event Design

Made Somewhere developed a diverse brand strategy, brand suite and brand guidelines that provided the foundation for the brand for years to come. The extension of the brand was brought to life through a tailored tone of voice and copywriting, and playful patterns and graphics. This was executed across exterior fence scrims, screen displays, printed event collateral and marketing material.

Made Somewhere Portfolio AMEX Openair Cinema Brand and Event Design
Made Somewhere Portfolio AMEX Openair Cinema Brand and Event Design
Made Somewhere Portfolio AMEX Openair Cinema Brand and Event Design
Made Somewhere Portfolio AMEX Openair Cinema Brand and Event Design
Made Somewhere Portfolio AMEX Openair Cinema Brand and Event Design
Made Somewhere Portfolio AMEX Openair Cinema Brand and Event Design
Made Somewhere Portfolio AMEX Openair Cinema Brand and Event Design

You can read more about our work with American Express (AMEX) Openair Cinemas in our blog post – Developing the AMEX Openair Cinemas Brand. Interested in seeing more Sydney spaces and events designed by Made Somewhere? Make sure to check out our work for – Machine Hall.