Machine Hall – A brand new creative arts precinct in a spectacular former substation reanimated for contemporary events and experiences. Made Somewhere conceptualised the Machine Hall brand from the ground up and envisioned its unique offering. Made Somewhere developed a unique brand that merged the two worlds of the historic substation and the reimagined and contemporary space.
Branding | Art Direction | Digital | Print
The primary brandmark and sub brandmarks are compartmentalised into boxes that represent the machinery, processors and equipment of the substation, from switch boxes, circuit breakers and transformers. The brandmarks are flexible and interchangeable, adapting and rotating through various media, creating movement and automation.
Made Somewhere extended the Machine Hall brand for the various creative spaces and offerings, including Fuse Box, Third Space and Clarence Vault. Digital and print material were also designed that capture the brand aesthetics. Head to machinehall.ai for more information and to explore the brand in further depth.